Student Center and Event Services

Marketing and Promotion

Marketing and Promotion

Home Events Marketing and Promotion

Submit a Request

Ring Mall Marquee Requests

If you are a Registered Campus Organization seeking to post on the Ring Mall Marquee, please submit your request using this form.

UCI Departments may also use this form, or the following form below.

Ring Mall Marquee Request Form

Marketing and Promotion Request Form

Submit a request for posting on any of the listed marketing and promotional assets listed. We’ll send you an estimate.

Marketing and Promotion Request Form

Student Center & Event Services offers an array of marketing and promotional services including kiosk displays, Ring Mall marquees, indoor LCD displays, and Ring Mall A-frame stands for Registered Campus Organizations and UCI Departments to promote programs, events, and activities.

Effective event promotion is vital in ensuring your guests are informed of significant event details. After establishing your purpose, target audience, and budget, you can more precisely shape promotional efforts to the needs of your event.

Virtual Events and the UCI Now App

UCI Now App

Virtual Events

Promote your online event for free. Quickly share your online event with thousands of UCI Now users and website visitors.

Virtual Meetings and Events at UCI

Ring Mall Events

Advertise your Ring Mall event on the day of.

Sponsoring organizations can use the “Ring Mall” section of the UCI Now app to leave a description of their event, display food items for sale, and list acceptable payment options with pricing. It is one of the easiest and most convenient ways to promote activities and market Ring Mall events.

UCI Now users can search a listing of daily activities with on-screen maps and a link to the ZOTFinder app to find their desired Ring Mall locations.

Download the UCI Now App

Kiosk Displays

Kiosk

Easily deliver your message to everyone who visits the Student Center Terrace with highly visible outdoor digital displays.

Locations

The kiosk displays are located in two key locations in the Student Center:

  1. The Doheny Kiosk is located near the Anteater Steps & Courtyard, close to the Doheny Beach entrance
  2. The Terrace Kiosk is located on the Student Center Terrace near the ATMs
A A A A A B B C D A B B C D B C D E B C D CrystalCoveAuditorium West Courtyard Doheny BeachLounge West Courtyard Lounge GalleryLounge Pacific BallroomLobby Pacific Ballroom Inform-ationCenter Doheny Beach Meeting Rooms Emerald Bay Meeting Rooms Crescent Bay Rooms Lido Isle Rooms Moss CoveRooms Woods CoveRooms StudentCenterEntrance ConferenceCenterEntrance Indoor LCD Screens Kiosk Displays

Doheny Kiosk – Level 1

Kiosk Displays CrystalCoveAuditorium EastFood Court Starbucks StudentGovernmentStudentMedia AnthillPub & Grille Terrace The Hill UCIEsportsArena Zot N GoMarket TerraceStage Cross-Cultural Center Ring Mall ATMs TerraceLounge AntTech RepairCenter

Terrace Kiosk – Level 2

Artwork Specifications:

  • Submit digital artwork at least three (3) business days prior to start date of posting
  • Still-image specifications:
    • Dimensions: 1600 × 1200 pixels (4:3 ratio)
    • Filetype format: JPEG
    • Maximum 10 slides total

Submit Request

Marketing and Promotion Request Form

Ring Mall Marquees

Outdoor Marquee Display

The Student Center Marquees are a joint project between ASUCI and Student Center & Event Services. ASUCI will manage all requests from Clubs and Organizations, and the Student Center will manage all requests from Departments.

Artwork Specifications:

  • Digital artwork must be requested at least three (3) business days prior to start date of posting
  • Still-image specifications:
    • Dimensions: 1920 × 1080 pixels (16:9 ratio)
    • Filetype format: JPEG

Submit Request

Indoor LCD Displays

LCD

Place your ad throughout the UCI Student Center. The Student Center features LCD displays in its lobbies, which may be used to publicize events or broadcast announcements.

Locations

A A A A A B B C D A B B C D B C D E B C D CrystalCoveAuditorium West Courtyard Doheny BeachLounge West Courtyard Lounge GalleryLounge Pacific BallroomLobby Pacific Ballroom Inform-ationCenter Doheny Beach Meeting Rooms Emerald Bay Meeting Rooms Crescent Bay Rooms Lido Isle Rooms Moss CoveRooms Woods CoveRooms StudentCenterEntrance ConferenceCenterEntrance Indoor LCD Screens Kiosk Displays

Level 1 – 3 screens

Artwork Specifications:

  • Submit digital artwork at least three (3) business days prior to start date of posting
  • Still-image specifications:
    • Dimensions: 1920 × 1080 pixels (16:9 ratio)
    • Filetype format: JPEG
    • Maximum 10 slides total
    • Font size: 20pt or larger

Submit Request

Marketing and Promotion Request Form

Ring Mall A-Frame Stands

Ring Mall A-Frame Marquees

Promote your event or activity on Ring Mall.

A-frames can be placed on reservable Ring Mall locations. Spaces are subject to availability.

Ring Mall Spaces

View the available spaces on Ring Mall where marquees may be placed. Spaces are subject to availability.

Ring Mall Spaces

Book a Ring Mall Space

To book a Ring Mall space to place any sign stand, submit a UCI Eventive request.

UCI Eventive

The Artwork

Provide Your Own

If you have your own printed artwork, supply the poster to your Senior Meeting & Event Planner. For sign stands rented from the Student Center, our staff will set up and remove the sign stand for you.

Artwork Specifications:
  • Submit artwork to your Senior Meeting & Event Planner at least three (3) business days prior to start date of posting
  • Dimensions: 24” (W) × 36” (L)

Print at the Student Center

Create the digital file for the artwork and submit it with the Marketing & Promotion Request form.

Artwork Specifications:
  • Submit print-ready artwork at least three (3) business days prior to start date of posting
  • Dimensions: 24” (W) × 36” (L)
  • DPI: Press-quality 300 dpi minimum
  • Filetype format: PDF (preferred)

Submit Request

Marketing and Promotion Request Form

Posting Guidelines

Printed material referring to an event, activity, or service that is not conducted for private business or personal gain may be posted in designated locations at the UCI Student Center. Materials that violate University guidelines/policies will not be approved for display. All postings must comply with UCI posting policy.

Flyers/Ads

In accordance with campus policy, student organizations, employee organizations, UC departments, and external clients may not post flyers or ads in the Student Center on walls, windows or doors. However, Student Center & Event Services staff may post notifications in these areas for various purposes, including but not limited to building maintenance, safety issues and building closures. If you would like to advertise an event or program in the Student Center, consider our digital signage.

Banners

The hanging of banners on walls and from ceilings is permitted in meeting rooms as part of event décor. Please note that approval from Student Center & Event Services is required before any banners may be hung. For safety reasons, all banners must be professionally created and must be hung by Student Center & Event Services staff as part of the event setup. Banners will be removed upon the conclusion of the associated event.

Posters

Student organizations, UC departments, and external clients may request to display mounted posters advertising campus events, public service announcements, and University activities/programs on easels in hallway areas around the Student Center. Permission must be obtained in advance from Student Center & Event Services. Posters may be displayed for a maximum of two weeks, unless an exception is granted by the Director – Student Center & Event Services or their designee. Posters should be 24” × 36” in size; however, other sizes may be approved. Applicable fees will apply for easel rentals.

Disclaimer

The Student Center is an open and accessible building and therefore does not have the ability to police or protect printed materials. Student Center & Event Services is not responsible for replacing damaged, missing, or stolen items. As storage space within the Student Center is limited, printed materials not claimed by the client within 48 hours of the removal date may be recycled.

Digital Signage Requirements & Guidelines

Purpose

Digital signage managed by Student Center & Event Services serves as a visual communication medium to inform students, faculty, staff, and visitors about events and activities occurring at the Student Center. Standard information displayed includes (but is not limited to): programs, meetings and activities held in the Student Center; up-to-date weather information; campus news; television feeds; important current events; campus facts and emergency messages.

Secondarily, digital signage offers the opportunity for campus organizations and University of California departments to publicize events or broadcast announcements that are of student interest or student-oriented in nature.

Digital signage may also be used on a limited basis for sponsorship announcements associated with University events.

Locations

Digital signage displays are categorized as “public” or “dedicated” and are located throughout the Student Center in strategic areas to capture a wide audience.

Public Displays

These displays in the Student Center broadcast the standard information described above, as well as student-oriented content originating from UC Irvine campus organizations and departments within the University of California system. Content from external clients may be displayed on a limited basis with the approval of the Director – Student Center and Event Services. Public screens display a maximum of fifty (50) slides or messages per rotation cycle. Requests may consist of no more than three (3) slides or messages displayed concurrently.

If the total number of requests exceeds fifty (50) slides or messages, content from registered student organizations will receive first priority. Remaining submissions will be prioritized according to relation to the University’s mission, time-sensitivity of message, campus-wide scope of involvement, and interest or relevance to student audience, subject to approval by the Director of Student Center & Event Services.

Sponsorship announcements related to University events may be considered for public display on a limited basis, if space permits. Such content will only be displayed with the approval of the Director – Student Center and Event Services.

Dedicated Displays

Dedicated screens only broadcast internal content approved by the Director – Student Center and Event Services or their designee.

Content

The creation of content for digital displays requires consideration of technical, legal and aesthetic factors. The technical considerations relate to the system’s capabilities and limitations. Legal considerations relate to compliance with appropriate copyright laws. Aesthetic considerations relate to making any digital slides and digital videos visually interesting and effective. Aspect ratios for displaying, graphic readability, balance, color, software compatibility, graphics, backgrounds, etc. will also be evaluated, when applicable.

Content that violates Digital Signage Policy or does not meet the Minimum Digital Signage Content Requirements will not be posted.

The Director – Student Center and Event Services and/or their designee, reserves the right to refuse, edit, or remove digital signage content for any reason. Appeals should be directed to the Student Center Board. Please mail appeals to:

The Student Center Board
University of California, Irvine
A311 Student Center
Irvine, CA 92697-2050

The board will send a response 14 – 30 days after receipt of an appeal.

Minimum Digital Signage Content Requirements

Event-Based Public Content

Only events with date, time, name/title and location of the event in the Student Center will be posted. Events occurring outside of the Student Center may be displayed if:

  1. space permits and
  2. the event is student-oriented

Public Service Announcements (PSAs)

PSAs must be intended for student audiences and may not:

  • Endorse a political issue or candidate.
  • Contain religious content.
  • Promote or condone behavior that violates University policies and/or values, or local, state, or federal law.
  • Encourage the sale or consumption of alcoholic beverages or of tobacco-related products. Announcements that do not promote these products but encourage moderation and responsible use are permissible.
  • Infringe on the copyrighted or trademarked works of others. Copyrighted and trademarked materials may include, but are not limited to, logos, digital images, photographs, paintings, movies, videos and written works.
  • Include commercial advertisements for businesses, organizations, entities or individuals not associated with the University.

Content that does not fulfill these requirements will not be displayed.

Sponsorship Announcements

Sponsorship announcements may be displayed on a very limited basis when:

  1. related to events or activities occurring within the Student Center that are sponsored by a University department or campus organization and
  2. digital signage space is available.

Sponsorship announcements must follow the guidelines established by the Vice Chancellor for Student Affairs. Digital content of this nature must comply with the following criteria:

  • Cannot conflict with existing campus contracts;
  • Cannot imply the University supports a specific viewpoint, product, or company; and
  • Must allow the University to add a disclaimer when deemed necessary by the Director – Student Center and Event Services or their designee.

Sponsorship announcements that meet IRS guidelines are exempted from unrelated business income tax assessment and may be used as further defined in the digital signage policy. Sponsorship announcements are generally those where a payment is made to a tax-exempt organization with no expectation of substantial return benefit other than the use or acknowledgement of the donor’s name, logo or product lines in connection with the activities of the tax-exempt organization (e.g., the University). University Counsel will issue guidelines for use by University faculty, staff, and students to determine when a message constitutes advertising versus sponsorship.

Income received from sponsors for announcements, where permitted, should be used to defray the costs of the item/program in which the announcement appears or for the activities of the department or organization concerned. The amount of payment shall be determined in advance and may not be based on a volume of sales of any merchandise or other services resulting from the placement.


A311 Student Center · Irvine, CA 92697-2050
Phone: 949.824.5252 · Email: reserver@uci.edu